The Overall Project
Awkward Stewations are a new and exciting family orientated board game which is set to launch in 2019. This project involved Dab Hand Digital created several promotional / explainer style animations using several of the custom drawn characters which formed the Awkward Stewations brand. Dab Hand Digital also designed and built a bespoke wordpress site on which the game could be both promoted and sold.
This promo animation was one of several animations created for Awkward Stewations. The goals of this particular animation was to create a humorous, yet informative video explaining how the game was played and highlighting the quirky features for each of the cards. It was intended the video was spread across as many channels as possible – most notably Youtube and Facebook and divided into shorter segments for use on Instagram.
Awkward Stewations second priority was to create a website which could not only tell users more about the game, and showcase the newly created animation – but also act as a sales point for the game when production began. For this, we opted for WordPress using the Woocommerce plugin. This meant Awkward Stewations could have a truly bespoke, eye catching site that complimented their unique, quirky brand.
Upon completion, Dab Hand Digital delivered a fully bespoke WordPress site which offers an easy to use, fast and scalable solution for Awkward Stewations. The site makes use of an intuitive drag and drop builder which gives the business full control over adding new elements and amending existing content.
The animation was also well received across several mediums (primarily social media channels instagram, facebook and youtube) and has acted as a fundamental source of lead generation for the game.